A cereal saloon? In Union Square?? Not anymore. The Kellogg’s NYC Cafe, a large windowed box popular with tourists who sampled all flavors of cereal, has closed. “Closed abruptly,” according to Eater, the empty building currently reimagined a pop-up with fancy donuts.
The Kellogg’s NYC website confirms the closure: “We are sincerely thankful for the support of all our great guests of this unique cereal experience.” “While Kellogg is busy creating the next adventure, the Union Square Space will be open as a White Box space through our partner Co.Create NYC for events.”
“We have been lucky to have wonderful support from cereal fans and media alike. We are committed to continuing to bring more unique and engaging experiences to Kellogg’s cereal fans in the future. Kellogg has loyal, passionate fans that constantly seek the chance to interact with our iconic brands. We believe this includes in-person experiences that push the imagination and provide unexpected opportunities to experience cereal, something they’ve been connected to their entire lives, in a completely new way. That was our belief when we opened the first café and fans have responded positively and asked for more ever since. Stay tuned for updates on our next chapter!”
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