In the great veggie burger wars of 2019, McDonald’s has undoubtedly been the most notable holdout. Burger King, of course, is happily married to the Impossible Burger. Dunkin’ just started selling plant-based breakfast sandwiches in July. And White Castle was one of the first chains to board this particular bandwagon. (Arby’s has opted for meat-based carrots in protest.)
But this week, according to Business Insider, McDonald’s finally gave into the pressure and has begun testing Beyond Meat burgers — in Canada. Why they chose Canada over the U.S. is unclear, but the new burger has been dubbed the P.L.T., or “Plant, Lettuce, Tomato.” Clever.
For 12 weeks residents of the Toronto area will be able to give the P.L.T. a spin.
Twenty Four Seven Notebook 